Each week we go through a few cases (sometimes more) of PBR - Pabst Blue Ribbon.
I think we sold 2-3 cases on Halloween. That night we ran a regular holiday special we call "$1 PBR." Wednesday isn't the busiest day of the week, so we figured, trying to boost our mid-week numbers, we will introduce a new weekly promotion. Every Wednesday night from 10pm to close PBR is $1. The price for the rest of the week is $1.50
