Tuesday, July 29, 2003

At Night

Sometimes it takes more than 3 tries to get something right. On our 6th attempt our latest Thursday PM "Schnack at Night" really took off. Although mostly still populated by friends and co-workers of DJ Zebra Blood, the room was full and I think everyone was happy we abandoned $1 hot dogs for the "full menu." In fact, we have been getting more and more post-11pm business since we are now open every night til 1am.

What else is new? The press we received from NY Mag has really had a great impact and we are even getting people traveling from outside of Brooklyn (e.g., Manhattan, Queens and LI).

Thursday, July 24, 2003

Schnack Invasion

Since New York Mag has said such nice things about us, we have been busy. Yesterday we stopped doing deliveries and some take-outs so we could concentrate on keeping the quality of our cooked-to-order food top notch!

We also had a visit from Mary Schnack (from AZ) and a contingent of Brooklyn Schnacks!  Many thanks again to Todd who has linked to us from his web site, www.schnack.com
Are you a Schnack? Got ID? Get a free Beer! (Must be 21 or older and visit our "famous" Red Hook location ;) )
People have asked whose ice cream we use?  It's Perry's.

Monday, July 21, 2003

New York Mag

Try searching for Schnack here.. an nice review and a great picture by Ken Chen.

or find us on this page..

They write:  "Screw Mickey D’s. we ought to sue the pants off Alan Harding before we burst another seam. At his kitschy new burger joint, he’s created a kind of fantasy-junk-food camp for middle-aged Augustus Gloops. Just look at the evidence: the Schn├Ąckie, Harding’s take on the slider. Cute name. Only 1.5 ounces of freshly ground beef on a house-baked minibun. Seems harmless enough, right? Wrong. You’ll want twelve, minimum. Need more proof? How about spicy fries, big fat onion rings, eight kinds of hot dogs and kielbasa, and a homemade Orange Julius for chrissakes, and nothing over eight bucks? And Schn├Ąck’s Asian-inspired idea of diet food? Crazy-sounding specials like knockwurst and bacon in a Japanese coconut-curry sauce with rice. C’mon. If that’s not a class-action lawsuit waiting to happen, we don’t know what is."

Sunday, July 20, 2003

We had a fairly busy Saturday, but since more and more of our business is coming in later and later in the day, we have changed our hours again. We hope and expect to keep these hours through the end of the summer and then evaluate things at that point once we get firmly into the fall.

Our new hours are 11am to 1am (that's when the kitchen is open and accepting orders). Last call will be at 1:30 and we will close at 2am.

Many thanks to KG for coming in and ordering 12 Schnackies to go, and inviting the Schnack crew to his party.

Friday, July 18, 2003

Last night was our first @ Night party on Thursdays.  It was more popular than those we had on Saturdays. Mostly, however, friends and fans of DJ Zebra Blood.. We will continue the parties throughout the summer.

Starting Sunday our hours will be from 11am to 2am, with the kitchen open from 11am to 1am, last call at 1:30am.

It's a bit of a long shot but we are working on a hot dog eating contest. We will require that the dogs actually be eaten!

Thursday, July 10, 2003

The final decision has been made. Starting July 20th, we are changing our hours... Currently we are open from 10am to 11pm. After July 20th we will try staying open a lot longer into the evening and see if people continue to come in. We will open at 11am and the kitchen will stay open til 1am, last call at 1:30, and we will close at 2am.  If it works we will stay open like that throughout the year.

Friday, July 04, 2003

More tidbits:

Alan's TV show, formerly known as "The Real Food Show," is now known as "Cooking in Brooklyn." I have to update the website with the new show name.

The "Schnack Partners" met on Thursday to review our status after almost 3 months in business. Things have been good and steady. Our current plan, however, is to nearly abandon breakfast and concentrate on the late night crowd which is the most growing part of our business. We have a lot of plans to work out and we have to communicate this to the team, but our current plans are by mid-July to be open and taking orders from from 11am to 1am, with the dining room closing at 1:30am. On Thursdays the dining room will remain open later with Schnack at Night.

After more work by Mike and a taste test by Zack (who said he liked both of them), we have replaced our "old" curry mix with a new one. It starts off sweet and ends up spicy and it goes with everything! At 50 cents for 2 oz. it's a "bargain!"

Curry Burgers
Turkey Curry
Curry Knockwurst
Curry Tofu Ruben
Curry Veg Plate
Curry and Fries

You get the idea!

Thursday, July 03, 2003


Over the last few weeks we have been taking pictures of people at Schnack. They will be posted soon on the main site!! Keep reading here for details!
Super big Schnack thanks to Todd Schnack who just put a link to our site on his site, http://www.schnack.com/

Schnack At Night

DJ Zebra Blood and I decided that Saturday nights are not working for Schnack at this point. So we are going to try moving Schnack at Night to Thursday. So starting July 17th we will be open on Thursday nights from 11:30pm to 2:00am.....the same music, beer, and dogs!